Text Link Ads idea

One of the topics I'm interested in as a web content developer is the progression of Internet advertising technology. Indeed it fuels much of the internet from Google to your local blog writer.

To be part of the Internet world you've got to be in touch with what's going on with blogs, popularity sites like Digg, del.icio.us, Technorati, and the like. A site that I read from time to time - CyberWyre - discusses such Internet traffic issues.

At this site they talk about a new advertising structure called Text Link Ads which highlights words in the content of a web page and links ads that pop up directly over those words. I'd like to hear what people think about that method, and if you could see yourself returning to sites that vie for your attention in that way. You can see it in action and more explanation at the article: www.cwire.org/2006/05/0...