About a week ago I was having a brief and rather nerdy conversation with a friend who was saying that Google will soon fail because they don't have a product to offer, and because of that the click fraud problem will overwhelm consumers' trust.
I don't think Google will go under because of this, but he's right in identifying morality, trust, and confidence as the main items Google peddles. It sounds very much like accounting firms which drive significant value from their seal of approval that they place on verified and reviewed financial statements. Google maintains a similar but more globally visible portfolio of trust.
For this reason, Google must keep a finger on the pulse of how they're viewed worldwide. This article below specifies a situation where Google had to take care of important business.
I don't think Google will go under because of this, but he's right in identifying morality, trust, and confidence as the main items Google peddles. It sounds very much like accounting firms which drive significant value from their seal of approval that they place on verified and reviewed financial statements. Google maintains a similar but more globally visible portfolio of trust.
For this reason, Google must keep a finger on the pulse of how they're viewed worldwide. This article below specifies a situation where Google had to take care of important business.
Read more at www.mercurynews.com/mld...
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