It's pretty amazing that this hasn't gotten any press from traditional news media sources, but it's all over the blogs. A few days ago AOL published thousands of search queries and profiles of users based on a collection of their searches. In some cases this has made it incredibly easy to learn very private information.
Philipp Lenssen's Google Blogoscoped, has been covering this extensively, most recently with a detail of the kinds of profiles AOL was compiling.
He notes:
"...the database of intentions gives you a deep look into the human psyche. At times, we reveal more to a search box than we’d reveal to our close friends... perhaps knowing that some company processes this data, but never expecting the company to make this data public."
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